Minneapolis Institute of Art
RebrandCross-channel design system, brand architecture, and creative direction for the internationally renowned fine art museum, executed in partnership with Pentagram. 
Mia's brand guidelines that details the museum's visual and written presentation, created in partnership with Pentagram partners Emily Oberman and Michael Bierut
Style guide pages detailing the museum's graphic identity, such as logo use, font styles, supporting colors, and artwork
Style guide pages detailing the museum's graphic identity, such as photography rules, exhibition typography, and sub-brand collateral
Various examples of the museum's brand expressed across print collateral
Art direction of the exclusive, oversized, patron-facing periodical, Details
Sub-brand collateral for the museum's 100-year-old volunteer group, the Friends of the Institute
Highlights layout design and photography, produced and mailed seasonally to all members of the Minneapolis Institute of Art
Examples of Highlights interior layout design
Light rail train bringing museum visibility to downtown Minneapolis through an immersive brand activation
Light rail train bringing museum visibility to downtown Minneapolis through an immersive brand activation
Off-site retail activation featuring wall vinyl, window vinyl, removable lightbox fixture, rack-card holders, and table and chairs with
drawing station
Exterior anodized aluminum panels (dark bronze), dimensional can letters, and 1-way perforated window vinyl
Interior backlit lightbox lobby sign
Tiered exterior vinyl treatment: pre-visualized, branded, and installed onto the museum's cement steps, announcing a major exhibition opening of Delacroix