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  • Minneapolis Institute of Art
    Museum Rebrand
    Brand architecture, creative direction, and environmental supergraphics for Mia's 2015 rebranding that celebrated the esteemed museum's centennial year—while providing a much-needed modernization of its identity.
    Mia's brand guidelines that details the museum's visual and written presentation, created in partnership with Pentagram partners Emily Oberman and Michael Bierut
  • Style guide pages detailing the museum's graphic identity, such as logo use, font styles, supporting colors, and artwork
  • Style guide pages detailing the museum's graphic identity, such as photography rules, exhibition typography, and sub-brand collateral
  • Various examples of the museum's brand expressed across print collateral
  • Art direction of the exclusive, oversized, patron-facing periodical, Details
  • Sub-brand collateral for the museum's 100-year-old volunteer group, the Friends of the Institute
  • Highlights layout design and photography, produced and mailed seasonally to all members of the Minneapolis Institute of Art
  • Examples of Highlights interior layout design
  • Light rail train bringing museum visibility to downtown Minneapolis through an immersive brand activation
  • Light rail train bringing museum visibility to downtown Minneapolis through an immersive brand activation
  • Off-site retail activation featuring wall vinyl, window vinyl, removable lightbox fixture, rack-card holders, and table and chairs with
    drawing station
  • Exterior anodized aluminum panels (dark bronze), dimensional can letters, and 1-way perforated window vinyl
  • Interior backlit lightbox lobby sign
  • Tiered exterior vinyl treatment: pre-visualized, branded, and installed onto the museum's cement steps, announcing a major exhibition opening of Delacroix
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    © 2024 ERIC HELMIN