PROJECT
Minneapolis Institute of Art Rebrand
 
 
Cross-channel design system, brand architecture, and creative direction for the internationally renowned fine art museum.

Brand guidelines created in partnership with Pentagram.
 


MINNEAPOLIS INSTITUTE OF ART
Executive Stakeholders
Creative Direction
Design
Writing
Kaywin Feldman, Kristin Prestegaard
Peggy Martin
Eric Helmin, Tracy Kompelien
Diane Richard, Tim Gihring



PENTAGRAM
Partners
Design
Michael Bierut, Emily Oberman
Deva Pardue, Elliott Walker




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© 2025 Eric Helmin