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PROJECT
Minneapolis Institute of Art Rebrand
Cross-channel design system, brand architecture, and creative direction for the internationally renowned fine art museum.
Brand guidelines created in partnership with
Pentagram
.
Sub-brand collateral for the museum's 100-year-old volunteer group, the
Friends of the Institute
MINNEAPOLIS INSTITUTE OF ART
Executive Stakeholders
Creative Direction
Design
Writing
Kaywin Feldman, Kristin Prestegaard
Peggy Martin
Eric Helmin, Tracy Kompelien
Diane Richard, Tim Gihring
PENTAGRAM
Partners
Design
Michael Bierut, Emily Oberman
Deva Pardue, Elliott Walker