Guillermo del Toro:
At Home With MonstersArt direction, marketing and multimedia exhibition design for the dark fantasy exhibition and its promotion.
The viral popularity of this unconventional show, with a groundswell of organic engagement between renowned artists and fans alike, launched del Toro's best director sweep of the Golden Globes and Academy Awards the following year.Custom multimedia entrance: concept, schematic design, illustration, and animation
Multimedia entrance design
Gallery supergraphics
Bilingual gallery panels
Bilingual gallery panels and wall vinyl
Bilingual gallery panels and wall vinyl
Print collateral of various marketing materials, from rack cards to tarot cards
Exclusive early access promotional materials made for targeted "super fan" demographics
Billboard design, with a special contour-cut, bump-out treatment for extra impact