Guillermo del Toro:
At Home With MonstersArt direction, marketing and multimedia exhibition design for the dark fantasy exhibition and its promotion.
Our museum courted the director for 6 years to trust us with his materials. Through inspired previsualization, we convinced him to greenlight this unconventional exhibition.
The show's debut was an instant hit that organically reached across the globe. The viral groundswell subsequently launched del Toro's Best Director campaign and sweep of the Academy Awards the following year.Custom multimedia entrance: concept, schematic design, illustration, and animation
Multimedia entrance design
Gallery supergraphics
Bilingual gallery panels
Bilingual gallery panels and wall vinyl
Bilingual gallery panels and wall vinyl
Exclusive early access promotional materials made for targeted "super fan" demographics
Billboard design, with a special contour-cut, bump-out treatment for extra impact
Print collateral of various marketing materials, from rack cards to tarot cards
One year later, championing his art from Mia to the Oscars, Guillermo sweeps the Golden Globes and Academy Awards for Best Picture and Director. The exhibition would be renewed in his hometown of Mexico City and then at MoMA.