Guillermo del Toro:
At Home With MonstersCreative direction and multimedia design for the dark fantasy exhibition and its promotion.
The runaway success of this show led to it touring internationally while organically launching del Toro's media campaign that led to him sweeping the Oscars.Custom multimedia entrance: concept, schematic design, illustration, and animation
Multimedia entrance design
Gallery supergraphics
Bilingual gallery panels
Bilingual gallery panels
Bilingual gallery panels and wall vinyl
Bilingual gallery panels and wall vinyl
Billboard design, installed twice across Interstate 94 in St. Paul and Minneapolis, Minnesota
Special-treatment, early access promotional materials made for targeted "super fan" demographics
Print collateral of various promotional materials produced for the marketing of the exhibition-
Timelapse video of the installation process and audience engagement