Eric Helmin | Design + Media

PROJECT

Best Buy Brand Refresh

Brand architecture, cross-channel design systems, and creative direction for the electronic retailer's enterprise-wide
brand refresh.

BEST BUY CREATIVE

Executive Stakeholders

Account Manager

Design Director

Creative Direction

Design

3D Visualization

Animation

Writer

Molly Kinsella, Bruce Bildsten

Erin Zunich

Daniele Lanza

Sean O'Brien

Denton Warne, Eric Helmin, Ashley Rocha

Eric Helmin

Megan Auld-Wright