Best Buy Brand Refresh Brand architecture, cross-channel design systems, and creative direction for the electronic retailer's enterprise-wide brand refresh. 
Moodboard released to the press announcing the new brand refresh
Best Buy's design principles transitioning into the new suite of design elements-
Sampling of Best Buy's logo forms and new tagline and 3D mark
Best Buy's new tagline system and lockup guide
Informing how to use design elements, a sampling of style guide pages breaking down grid application across various media-
Design buildout process using the design system's 12x grid framework
Best Buy's expanded color palette
Style guide pages breaking down color application-
3D environmental design concept announcing Best Buy's brand refresh