Best Buy Brand Refresh Concept, style guides, design assets, and cross-channel creative direction for the electronic retailer's enterprise-wide brand refresh. 
Moodboard released to the press announcing the new brand refresh-
Best Buy logo forms, tagline and new 3D mark
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Sampling of style guide pages authored and published across the enterprise teaching the exact and repeatable principles, assets, and methodologies of the brand refresh -
2D grid design and content buildout process
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3D environmental design concept for tradeshow floors announcing Best Buy's brand refresh to vendors